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Pharmaceutical Executive Europe  E-News  
 
 
 
 
 
 

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Survey
We asked 50 pharma leaders, How important really are biosimilars?

Extremely important 52%
Somewhat important 44%
Not at all important 4%

Talk to us:
editor@pharmexeceurope.com

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26 July, 2011

In this Issue
Can the iPad Save Pharma Sales?
Three CRM experts join Reid Paul to debate the impact of the iPad on pharma sales in Part One of this special Pharma Faceoff episode.
More...
Do HTAs Work?
Health Technology Assessment (HTA) processes are supposed to improve access to innovative treatments and medicines. But are they doing their job?
More...
New Ways to Gain Brand Insights
Despite a significant transformation in pharmaceutical marketing over the last several years, marketing research has remained more or less consistent. But as pharmaceutical marketing has grown more complex, it's time for new approaches to answering questions fundamental to sound marketing strategy in several key areas.
More...
Does US Pharma Have a Debt Crisis Strategy?
Cost-cutting measures from the once-dismissed Obama budget, like enforced drug rebates for Medicare/Medicaid dual eligibles, are now back on the table. What does it mean for the industry?
More...

How Are You Tackling Counterfeiting?
Research suggests that companies should be applying a multi-layer approach to counterfeiting. We’d like to know about the technologies you are using to eliminating counterfeit medicines entering the supply chain. Please take our quick survey here.
More...

Also in this issue…
Pharma Free Trade Winds A-Blowing
Pfizer's Crizotinib: A Case Study
Pharma Global Events

 
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