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  Pharmaceutical Executive Europe  E-News
 
August 26, 2009

IN THIS ISSUE
Solvay
Medical animation
Twitter fight-back


cover
What’s the deal at Solvay?
Werner Cautreels, CEO of Solvay, on how the company is managing to pursue a sale, ink deals, issue debt and launch a power drug for Parkinson’s Disease – all at the same time. More...
cover
The power of medical animation
The mechanism of action (MOA) animation is becoming an increasingly popular way to convey important information about a drug, but pharma companies are being slow to realize its potential. More...
cover
Twitter mobilises UK against US NHS attacks
The UK is using Twitter to hit back after a number of Republican politicians attacked the NHS as part of their anti-reform campaign. More...


 
Also in this week’s issue:
Swine flu study set for Germany
India throws out Bayer’s cancer drug claim
Guide your drug name to approval
On the Move: this week’s movers and shakers
Last Words: pharma in pharma’s own words
 

Survey

This week we asked...

Do you intend to build the use of social media sites such as Twitter and Facebook into your business strategy?


Yes 30%

Yes, but low priority 40%

No 30%


You can now follow us on Twitter atTwitter.com/pharmexecdigi

Talk to us:
jupton@advanstar.com

Advertise with us:
jgray@advanstar.com


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