Pharmaceutical Executive Digest:
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  Pharmaceutical Executive Europe  E-News
 
December 23, 2009

IN THIS ISSUE
New commercialization models
Radical innovation
Management theory
Personalized medicine market


cover
New commercialization models
Jim Featherstone asks what the end of the blockbuster generation means for the sales operation’s business model and how pharma should react to the transition. More...
cover
Rethinking radical innovation
Professor Mariana Mazzucato argues that what is needed in the pharma industry is more radical thinking about the innovation division of labour. More...
cover
Management theory: survival of the dumbest
Dr Brian D. Smith wonders if academia and industry will ever square their strategic management theory definitions. More...
cover
Personalized medicine to grow 11% annually
A new report by PwC predicts great things for the personalized medicine market. More...
Product Profile
Waters

Waters Video Showcase is accessible at waters.com/customers and is the largest such assemblage of expert testimonials in the industry.

Read more...

Also in this week’s issue:
Corrupt practices cost healthcare $23 billion
GSK makes physician payments public
UK welcomes patent box
On the move: this week’s movers and shakers
Last words: the month in pharma, in pharma’s own words

Survey

This week we asked...

What is the biggest threat to the pharmaceutical industry?


Poor pipeline 61%
Generic competition 18%
Stringent regulations 15%
Counterfeits 3%
Financial climate 3%

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jupton@advanstar.com

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jgray@advanstar.com

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