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22 February, 2012
In this Issue
The Italian's Job: Guido Rasi's EMA Challenge
Some sly smiles flickered across the lips of European pharma veterans last year, when it started to look like an Italian was going to be put in charge of the European Medicines Agency. Those with long memories recalled how the last Italian in such a distinguished role wound up in prison... More...
How the European Crisis is Affecting Outsourcing to Emerging Markets
With Europe's economic troubles causing domestic profitability concerns, established pharmaceutical companies may look to emerging markets for outsourcing partners... More...
Sales: Are You Fully Mobilizing Your Mobile Technology?
So far companies have only scratched the surface of the potential — for example, location-based services and real-time collaboration — offered by the 'new mobile ecosystem', writes Neeraj Singhal. More...
Pharm Exec's Sales Force Survey: Too Much Business as Usual?
A snapshot of the current 'state of the art' of sales force effectiveness, drawn from the Hay Group's Annual Study... More...
Also in this issue…
FDA and Roche Warn of Counterfeit Avastin
2012: A Good, Bad or Ugly year for Servier?
Pharm Exec 2012 Ad Stars: A Call for Submissions
Event Profile
Pharma Regulatory Policy Exchange
May 7-8, 2012
Washington, D.C.
USA
Prepare for a new wave of legislative and regulatory policies that will shape the life sciences industry for years to come. Learn best practices on how the shifting regulatory and policy landscape will affect the biopharma industry going forward with Bayer HealthCare Pharmaceuticals, Bristol Myers Squibb, Eisai, Eli Lilly and Company, EMD Serono, Merck, Novartis and Shire Pharmaceuticals!
Register by March 10th at http://www.cbinet.com/policyexchange and save $300 with priority code: QSS925.

 
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