2012: Outsourcing: Ways to Recover Lost Margins Although there is sales growth in exciting new global markets, these markets simply cannot command the high-priced drugs of the past. Granted, the potential exists for significantly increased sales volume over time, but the increased sales will be at a lower price and at lower margins, writes Greg Brandyberry. More...
Scotland, Independence and Pharma What does a Scottish vote for independence mean for Big Pharma investment and healthcare funding and delivery in the UK? More...
Marketers: Think Digital First According to a recent study, only 9 percent of senior-level marketers think that traditional ad agencies are doing a good job of evolving their capabilities for the digital age. Bill Drummy lays out the case of why a digital-first approach to pharma marketing is dramatically more effective than traditional marketing. More...
