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Survey
We asked 40 pharma leaders, 2012 has been touted as a crucial year of the so-called patent cliff. Do you think the impact of patent expiries has been better or worse than expected?
Better 17%
Worse 33%
As expected 50%

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6 November, 2012
In this Issue
Pharma 2013: Light at the End of the Tunnel?
As expected, pharma took a battering in 2012, with the industry marked by flat to declining growth rates. But there are hopeful signs for 2013, writes Andrew Forman Read more...
To Mobile App or Not to Mobile App? That is the IT Question
If your company swallows the hype and decide that it need to get onto the mobile app bandwagon, how do we go about it? Sven Awege of Pharma Strategic explains More...
US Election: Pharma and Obamacare after November 6th
No doubt today's US election is going to be close; so close, in fact, it's possible that no substantial political change will occur in Washington, as a result. That said, for the US pharmaceutical industry this is not going to be an election without consequence More...
How Health Analytics Can Improve the Patient Experience
Brad Sitler looks at the challenge for pharma of engaging patients and helping physicians provide them with the right information at the right time More...
Also in this issue?
Spanish Generics Industry to Government: "Leave Branded Pharma Alone"
Repositioned Drugs Surpass New Brands in US
Merck and Novartis Down in Q3 Financial Reports

Product Profiles
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