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| March 15, 2012 | ISSUE NUMBER 242 VOL 8 |
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Companies
AZ's Battle Over Seroquel
AstraZeneca has resorted to suing FDA in a bid to stop it from approving generic competition to Seroquel, the company's blockbuster anti-depressant, before December 2012. But is it a mark of desperation, asks Ana Nicholls ...Read More
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Meeting Global Patient Demand for Access to Medicines Prior to Approval and Launch
On-Demand Webcast
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Comment
Patient Assistance Programs: Are They Still Relevant?
A shifting landscape of government fiscal pressures, economic decline and the erratic pace of health reform is putting the Patient Assistance Program (PAP) model under intense scrutiny. Using the old rubric that no good deed should go unpunished, a growing list of stakeholders is posing the pregnant question: are PAPs still relevant? ...Read More
Healthcare Economics
Cat Fight on Co-Pay Offsets
The tussle between pharmacy benefit managers [PBMs] and brand name drug manufacturers over the use of co-pay and discount cards to limit out-of-pocket costs for patients has caught fire, moving from rhetoric to preemptive action and now to litigation. Indeed, it is fast becoming the topic du jour for the US industry, overshadowing Obamacare in terms of its potential to disrupt the once staid relationship between manufacturers, service providers, and payers ...Read More
Strategy
Novartis: Taking the LEAD in BRIC
With growth as its guiding light, Novartis has big plans for the emerging markets. Pharm Exec sits down with CEO Joe Jimenez to understand what the company is doing to beat the competition
...Read More
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Utilization of Rasch Measurement Models for Assessing Validity: A Mixed Methods Approach
On-Demand Webcast
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 // Catalent Pharma Solutions, Inc. (Somerset, NJ) announced the appointment of Jeremie Trochu to the newly created position of Vice President, Commercial Excellence.
// The Board of Directors of the CMR Institute (Roanoke, Va.) announced Michelle O' Connor as President and CEO. // Gloria Gibbons, President of EMEA, AP, Latina, at Ogilvy CommonHealth Worldwide (Parisppany, NJ) has been elected Chair of the Health Communications Council of the European Association of Communications Agencies (EACA).
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What do you see as the chief obstacle to achieving growth in the emerging markers?
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