May 10, 2012 | ISSUE NUMBER 250 VOL 8 |

Washington Report
Comparative Effectiveness Research: Challenges for Pharma
Switching Rx drugs to OTC and adding comparative data could broaden access to treatment, writes Pharm Exec's Washington correspondent Jill Wechsler
...Read more
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Establishing Case Quality Metrics - defining and using quality metrics for adverse event case processing.
Measurement of case quality in pharmacovigilance is a relatively new development. Until pharmaceutical companies began outsourcing their case processing operations, the only measure of effectiveness of their internal operations was compliance with regulatory reporting timelines. Now that these operations are performed by vendors, over the last two years vendor management organizations within pharmaceutical companies and Health Authorities have come up with a way to measure the "quality" of Adverse Event (AE) cases. This paper captures our experience and learning in defining and using case quality metrics while working with large and small pharmaceutical companies. http://www.sciformix.com/Establishing.php |
Digital Pharma
Using Social Networks to Improve Sales
Social networks existed long before Mark Zuckerberg came along. What hasn't existed until recently are the tools, metrics and case studies necessary to understand how physicians influence each other within professional networks ...Read More
Case Study: How a Biotech Saved $600,000 on a CRO Contract
Download a new case study to discover how a small biotech applied innovative eClinical software to:
* Save $600,000 on a single Phase II outsourcing contract
* Compress the contracting cycle-time from three months to two weeks
* Form a more constructive and collaborative working relationship with their CRO
Download Now |
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Digital Pharma
Going the Distance in Digital Advertising
For pharma, simply moving traditional marketing materials and tactics from print to online is not enough — a true digital transition must be interactive to be effective writes Jennifer Ringler ...Read More

Big Pharma
CETP Inhibitors: Blockbusters That Never Ran?
The news that Roche scrapped development on its CETP inhibitor dalcetrapib, a drug designed to raise HDL cholesterol in the blood, likely presages the shuttering of Lilly's development program for its CETP inhibitor, evacetrapib, industry experts and analysts say ...Read more
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Adam Smith Conferences' Russian Pharmaceutical Forum (22-24 May, St. Petersburg, Russia) - the biggest industry event of the year, with over 500 senior executives representing all the leading international and local pharmaceutical companies, distributors, retail chains, gathering to attend to discuss all the burning questions of the day, to compare experiences and share ideas for the future.
Get involved – REGISTER TO ATTEND at https://www.adamsmithconferences.com/hr21pebw |
Regulatory
Drug Shortages Still in Focus
Drug shortages took center stage last year. Progress has been made, but Congress is evaluating if additional steps need to be taken, writes Patricia Van Arnum ...Read more 
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// James Shannon was named GSK's Chief Medical Officer, and will report to R&D chairman Moncef Slaoui. Mr Shannon will be based in London. UK. // InnoPharma Inc. (Piscataway, NJ) named John C. Deighan as Chief Financial Officer. // Array BioPharma Inc. (Boulder, CO) appointed Ron Squarer as CEO. // Dr. Havranek-Kosicek, previously Director of Finance and Control for the DSM Pharma Chemicals business unit of DSM Pharmaceutical Products (Parsippany, NJ), has been appointed CFO of the entire business group. |
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Pharmaceutical Technology interviews EquipNet's Director of Appraisal and Valuation Services, Christopher Kinzie. Whether you're conducting an asset inventory for tax purposes, closing a facility and liquidating the equipment inside, considering a merger/acquisition, or updating your asset register for an SBA loan, check out the whitepaper and learn how professional equipment and business appraisals and valuations can help.
http://pharmtech.findpharma.com/pharmtech/Article/
ArticleStandard/Article/detail/772387 |
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CBI's 5th Annual Congress on Access Programs for Investigational and Pre-Launch Drugs
July 19-20, 2012 * Philadelphia, PA * Enable Global Patient Access to Medicines for Treatment Outside of Traditional Clinical and Commercial Settings*
Learn best practices in ensuring patient access to products for treatment purposes when traditional channels aren't available. Register by July 19, 2012 at http://www.cbinet.com/accessprograms and save $400 with priority code: CGE847. |
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Improving Efficiency through Process Transformation.
Live Webcast: Thursday, May 17, 2012 at 2:00PM EDT
Register Free at http://www.pharmexec.com/software |
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Meeting Global Patient Demand for Access to Medicines Prior to Approval and Launch
On-Demand Webcast
http://pharmexec.com/demand |
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What is the most important strategic initiative currently underway in your organization?
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