Strategy
Innovative Contracting: What's the Verdict?
Industry is finding it harder to secure market access and payer uptake for new products. Innovative contracting may offer a solution. But is it working? Andrea Sobrio reports
...Read more
Approvals
2012: Year of the Diet Pill
With June’s FDA approval of a weight-loss pill for the first time in more than 10 years, and a second approval following in July, this year appears to be the year of the diet pill, writes Amy Ritter ...Read More
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Europe
GSK Goes DTC for London Olympics
It’s an unusual sight in the UK — a television commercial for a Big Pharma company. But among the cultural and commercial innovations being attributed to the London Olympic Games is GSK’s first UK consumer-facing corporate brand campaign ...Read More
Event
Missed Opportunities in Rare Disease
At CBI’s 7th Annual Rare Disease and Orphan Drug Leadership Congress, speakers and attendees identified areas where pharma can improve the way it approaches rare disease and treatment ...Read more
Sales
Building Intelligence into Sales Force Alignment
Without effective field force alignment planning and day-to-day management, pharma companies will struggle to cost effectively and efficiently adapt to an increasingly challenging marketplace, writes Jitesh Rohatgi ...Read more |
