Pharma Still Doesn't Get Patient Groups A recent survey of patient groups worldwide revealed that perceptions of the pharmaceutical industry soured in the past year, mainly due to issues of access, pricing, patient safety and transparency. It seems Big Pharma is still struggling to understand what "patient-centeredness" truly means ...Read more
Why Don't Those Damn Pharma Marketers 'Do' Digital? After years of thanklessly trying to preach and teach the virtues of digital channels, Sven Awege realizes that he might not have been looking at the problem through the right prism ... Read more
Can Regulatory Professionals Make Business Leaders Attracting skilled regulatory staff is crucial to a company's success. But do such individuals have ahead for business? Susan Macdonald looks at how regulatory professionals can become business leaders ... Read more
Marketing: 'One Size Fits All' Fits No-one We are now in the age of making every marketing pound/dollar/euro count with more and more sophisticated approaches. But creating 'targeted lists' isn't always the answer, writes Patrick Homer ... Read more
Read the New, Revamped Pharm Exec Global Digest In the January 2013 issue: What Now for Greece? — Brazil's War on AIDS — The African Markets Pharma Can't Ignore — and Global Safety and Harmonization Efforts 2013 ... Read more
