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We asked 40 pharma leaders, how optimistic are you about revenue growth in 2013?
| Very optimistic |
39% |
Somewhat optimistic |
33% |
| Not optimistic at all |
28% |
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23 April, 2013
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Digital Innovation: A Call to Action
The life science industry has a history of driving innovation through scientific progress in new treatments, devices, and services that improve health and wellness. Yet for an industry so steeped in cutting-edge science and technology, why is its approach to marketing still so staid, inflexible, and irrelevant? David Ormesher reports ...Read more |
Forget Digital Differentiation: Focus on Cross-Channel ‘Fusion’
Companies are coming to realize that digital is not just about “differentiation” and “innovation” — the next stage is “fusion”, the integration of digital into the overall marketing mix, writes Peter Houston ... Read more |
Tough Times Ahead for New Medicines in England?
You’d be forgiven for missing it with the vast array of new agencies and the policy documents, guidance, consultations and ‘engagement’ activity they’re doing on in the ‘new’ NHS, but on April 4 NHS England (formerly the NHS Commissioning Board) set out 15 commissioning policies in 250 pages. Leela Barham offers an overview... Read more
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UK Measles Outbreak: Why We Need to Restore a Balance of Communication Power
The current UK measles outbreak reminds us that, as far as healthcare communication is concerned, the voice of the people is not necessarily the voice of God, writes Reflector ... Read more
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The Product Manager’s Marketing Handbook
Learn how to create a brand positioning statement, build brand value and turn business information into action. Strategy game planning — a competitive intelligence tool for pharma brand and product managers. Get tips on creating an effective launch plan... Read more
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