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We asked 50 pharma leaders, has your department been downsized? If so, by how much?
| Up to 10% |
17% |
10-25% |
67% |
| 25-50% |
16% |
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30 April, 2013
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Oncologists Worldwide Dissatisfied with Healthcare Reforms
A new survey reveals oncologists from the US, China, Brazil, and the EU Big 5 have expressed strong dissatisfaction with the direction and pace of local healthcare initiatives ...Read more |
Forget Digital Differentiation: Focus on ‘Cross-Channel Fusion’
Companies are coming to realize that digital is not just about “differentiation” and “innovation” — the next stage is “fusion”, the integration of digital into the overall marketing mix. ... Read more |
Biotech Must Focus on Demonstrating Product Value
According to a new Ernst & Young report, while the major players are performing well, it is essential that small- to mid-size biotech companies focus on demonstrating the value of products or they will lose out in the global shift towards evidence-based healthcare... Read more
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Jail Sentences Loom for Clinical Trial Fraudsters
A serious warning was issued last week to any clinical researchers who were under the impression that their reputations and livelihoods would remain largely unaffected if they manipulated or fabricated data. On Wednesday, a researcher from the UK was sentenced to three months in prison for altering preclinical data designed to support applications to perform clinical trials ... Read more
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The Product Manager’s Marketing Handbook
Learn how to create a brand positioning statement, build brand value and turn business information into action. Strategy game planning — a competitive intelligence tool for pharma brand and product managers. Get tips on creating an effective launch plan... Read more
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