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We asked 40 pharma leaders, how important is it for pharma marketers to monitor what clients are saying about pharma companies online?
| Highly important |
80% |
Somewhat important |
20% |
| Not important |
0% |
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28 May, 2013
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Pharm Exec's Top 50 Pharma Companies
It’s time for our annual round-up of the world’s top 50 pharma companies: this year, patent expiries dampen revenues for some of the biggest Big Pharma, but growth continues unabated for a few nimble "stealth" players moving steadily up the list ...Read more |
Could Pharma Do Tumblr?
Tumblr, which has just been bought by Yahoo for $1.1 billion, is cool, nimble, and on the up. So it’s not difficult to understand why you’ll find very few, if any, pharma company on the blogging platform. But it might be time to make Tumblr part of your marketing plan, writes Peter Houston ... Read more |
Protect Your 'Online 'Reputation'
For CEOs who have spent long years and countless funds building a solid pharmaceutical brand and life-changing drugs, discovering defamatory remarks about your company online can come as quite a shock. And because they rank so high, these complaints often show up in search results years after the problem is resolved, diminishing your reputation both immediately and over the long-term. Should what should you do about it ... Read more
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The UK's 'Revolutionary' New Medicines Optimization Plan
The UK has proposed new guidance to counter the increasing waste of money (some £150 million in primary care alone) and effort from across the chain of industry and professionals involved in developing, delivering and prescribing medicines ... Read more
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