The New Commercial Model Myth Pharma professionals need to find new competitive — not commercial — models to succeed in the competitive stage of the industry's lifecycle, writes Stand Bernard ... Read more
Should Pharma Do Tumblr? Given the demographic distance between the average Pharma CEO and the average Tumblr user, you have probably never used Tumblr. But now that the blogging platform has been bought in a high profile deal with Yahoo, it’s worth keeping an eye on it — it may be worth making it part of your social media marketing plan ... Read more
