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15 October, 2013
Wikipedia is a Public Health Issue — We Need to Fix It
Medical articles on Wikipedia receive about 150 million page views per month, and nearly 50% of practicing physicians use Wikipedia as an information source for providing medical care. And while Wikipedia itself has disclaimers that information included on its site may be inaccurate, that doesn’t stop consumers and medical professionals alike from using it as a health source that they consider credible. What should we do? ...Read more
Wikipedia — Also a Pharma Marketing Issue
A 2011 survey of hundreds of doctors across Europe put the number using Wikipedia as high as 60 percent. Peter Houston asks why ... Read more
Closed-Loop Marketing: Where Next?
Morten Hjelmsoe offers a quick review of the development of our communication technologies — and looks forward to what’s coming next ... Read more
Bid to Improve Access to Medicines in Scotland
The Scottish government has responded to a major Inquiry into access to new medicines, announcing changes to how Scotland makes decisions on what new medicines to use across the NHS ... Read more
Video: Pfizer on the Impact of New US Transparency Laws
George Mina, Pfizer's Director/TL-Data Strategy & Reconciliation-Transparency Medical Division, talks to PharmExec TV about the challenges of implementing the Physician Payment Sunshine Act for pharmaceutical companies ... View here
Product Profile
Sciformix
Product labeling– Increasing efficiency, enhancing quality, and delivering compliance
Pharmaceutical product labeling is a highly regulated and complex process. A product label is very specific in its content, with respect to safety data, adverse effects and compliance to country specific regulations. Read more.
Also in this issue
Lessons from Biotech: Tweaking the Imperfections
Sotrytelling Partnerships — the New Face of Big Pharma Marketing
Upcoming Global Pharma Events