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Survey
What anticounterfeiting tools are having the most significant effect in thwarting counterfeit drugs?
Packaging and labeling authentication and tamper evidence 77%
Unique drug-product design or authentication printed directly on  product 9%
Social media and improved consumer education 9%
Increased regulation and enforcement 5%

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29 October, 2013
Get Real: Preparing for the RWE Future
Why Real World Evidence is here to stay — and what you need to do to integrate it into your business strategy as painlessly as possible ...Read more
Pay for Delay in Europe?
Europe is following the United States with a harsh new spotlight on agreements that slow generic entry for medicines losing exclusivity, writes Søren Zinck ... Read more
Digital Marketing is Dead, Long Live Marketing!
The days of digital marketing as we know it are over. Pharma companies need to step into a new world where branding is more seamlessly integrated across media, writes Peter Houston ... Read more
In the Digital Age, Don’t Forget to G-O-Y-A!
Digital devices have made it possible to conduct business without ever leaving your desk. But something is just plain old wrong with that, writes Al Topin ... Read more
Product Profile
Sciformix
Product labeling– Increasing efficiency, enhancing quality, and delivering compliance
Pharmaceutical product labeling is a highly regulated and complex process. A product label is very specific in its content, with respect to safety data, adverse effects and compliance to country specific regulations. Read more.
Also in this issue
The Pharm Exec 2013 Industry Audit Slideshow
Latest Pharma Appointments
Upcoming Global Pharma Events