Online
Wikipedia is a Public Health Issue — We Need to Fix It
Medical articles on Wikipedia receive about 150 million page views per month, and nearly 50% of practicing physicians use Wikipedia as an information source for providing medical care. And while Wikipedia itself has disclaimers that information included on its site may be inaccurate, that doesn’t stop consumers and medical professionals alike from using it as a health source that they consider credible. What should we do? ...Read more
Online
Wikipedia — Also a Pharma Marketing Issue
A 2011 survey of hundreds of doctors across Europe put the number using Wikipedia as high as 60 percent. Peter Houston asks why ...Read more
Transparency
Putting a Price Tag on Compliance: Cheap Change or Big Bucks?
Compliance rules under the US Physician Payments Sunshine Act have been criticized for the excruciating level of detail demanded from individual company submissions. But relatively little scrutiny has been accorded to another pressing question: how much will all this new reporting cost? ...Read more
ZS Associates – Four Key Health Care Trends Impacting Pharma
Companies that can spot and capitalize on these trends will enjoy long-term competitive advantages. So here’s a  quick look around the corner.
Global
Who Dares to Stop the European Transparency Bandwagon?
The research-based industry in Europe is moving out of the way the unstoppable transparency juggernaut, hoping at best to nudge it into a less damaging direction as it roars past. But two companies are resisting the trend and have stepped straight into its path, shouting: "Stop!" ...Read more
Pharmaceutical Executive editorial staff proudly introduces PharmExec TV, their latest high quality pertinent content in a brand new industry-breaking format. Tune In Now.
Video
Structural Forces Impacting the Pharmaceutical Industry
In this new episode of PharmExec TV, Patrick Lindsay, President of UBC sits down with Editorial Director William Looney to discusses the challenges and opportunities offering support to pharmaceutical companies ...View here
New E-Book- Lifecycle Solutions: Positioning Pharmaceuticals For Commercial Success
Time is risk. If time to market is slowed then the cost for a company is lost revenues, profits, and ultimately lost opportunities for patients. The message is clear. To compete and win, companies must wrest more value from every stage of a new product’s tightly projected lifecycle. Download Now
Event
Forbes Health Summit: Industry Leaders Ponder the New World of Consumer-Driven Care
In healthcare, it is the lowly consumer who is now calling the shots, driving product and process innovation in areas ranging from electronic medical records (EMR) to retail health clinics. This was the main theme among discussants at the Forbes magazine Healthcare Summit held in New York on October 10. The central question: in an era of proliferating choices in health care, how and where do all the pieces fit in, and to what end?
...View here
Pharma’s Shift to Custom Solutions Marketing.
Leveraging Custom Digital Solutions to Engage Targeted Physician/HCP Audiences
Live Webinar: Thursday, October 31, 2013 at 11:00 am ET
Register Free at  www.pharmexec.com/custom.
New eBook
Lifecycle Solutions: Positioning Pharmaceuticals For Commercial Success
Pharmaceutical brand marketers are facing a paradigm shift in the way they market patient access solutions. As they navigate through the dynamics of a regionalized market, shrinking budgets and the challenges of tactical implementation, they require a consultative relationship with vendor providers. The question then is: Can the pharmaceutical marketer rely on one vendor to deliver customized, innovative solutions over the life of their brand?
...Read more
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