Special Feature
The 12th Annual Pharm Exec Industry Audit
The Pharm Exec Industry Audit holds a unique position in the increasingly crowded field of data sets tracking industry performance. It adheres to a simple objective: to identify how well companies are doing in advancing shareholder value. For an overview of the metrics we used to assess company performance this year (and thus decide on our winner), click here ...Read more
Healthcare Reform
The Rx Industry, PBMs, and Obamacare
A significant, though as yet, not fully understood player in the launch of Obamacare is the “pharmacy benefit manager” (PBM) industry. This uncertainty, due in part to the current Obamacare IT chaos, has more than a few Rx leaders worrying about how the PBMs tied to insurers in the program will end up impacting their businesses, writes Tom Norton ...Read more
PharmExec TV
GSK: Developing a Malaria Vaccine — Innovation and Partnership
At PhRMA’s Research and Hope Awards ceremony last month, Sophie Biernaux and Joe Cohen of GSK Vaccines spoke to PharmExec TV about their innovative approach to vaccine development ...Watch here
Pharmaceutical Executive editorial staff proudly introduces PharmExec TV, their latest high quality pertinent content in a brand new industry-breaking format. Tune In Now.
Healthcare IT
EMRs and Registries in the Era of Healthcare Reform
Advances in health information technology and new federal financial incentives are fueling rapid growth in the use of electronic medical record (EMR) systems. The key question for biopharma planners is finding the best way to leverage the capabilities of EMRs in tandem with patient registries ...Read more
New E-Book- Lifecycle Solutions: Positioning Pharmaceuticals For Commercial Success
Time is risk. If time to market is slowed then the cost for a company is lost revenues, profits, and ultimately lost opportunities for patients. The message is clear. To compete and win, companies must wrest more value from every stage of a new product’s tightly projected lifecycle. Download Now
Marketing
In the Digital Age, Don’t Forget the Power of G.O.Y.A
Digital devices have made it possible to conduct business without ever leaving your desk. But something is just wrong with that, writes Al Topin, who here advocates how vital it is still, putting it plainly, to “get off your a**” ...Read more
Pharma’s Shift to Custom Solutions Marketing.
Leveraging Custom Digital Solutions to Engage Targeted Physician/HCP Audiences
Live Webinar: Thursday, October 31, 2013 at 11:00 am ET
Register Free at  www.pharmexec.com/custom.
Marketing and Competition
Winning Pharma’s Super Conferences
Big Pharma’s versions of the Super Bowl are its “Super Conferences”, such as the American Society of Clinical Oncologists (ASCO) congress or the American Diabetes Association (ADA) meeting. How has pharma leveraged Competitive Conference Management at these events to gain competitive advantages and enhance product sales? Stan Bernard and Janet Wells report ...Read more
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