Biopharm
Get Ready for the Biologics Patent Cliff
Now we need to get ready for the next patent cliff: biologics. So how can biologics brands prepare for it? Paul Gardiner and Dr Cliff Hall propose some late life cycle options ...Read more
Healthcare Reform
Part D Politics: Medicare Drug Rebates or Price Controls
While health care was barely mentioned in the recent State of the Union address, President Obama generated some interest in his proposal to cut Medicare spending by reducing “taxpayer subsidies to prescription drug companies.” That’s code for requiring pharma marketers to pay rebates on medicines provided by Medicare Part D plans to low income “dual eligibles”, writes Jill Wechsler...Read More
Drug Safety
Curb Fake Meds through Track-and-Trace but Forget “Counterfeits”
A new report from the Institute of Medicine (IOM) proposes the strengthening of supply chain tracking through tighter state regulation of drug wholesalers, and a narrowing of the term “counterfeit” to refer to products that infringe on trademarks and intellectual property protections ...Read more
Leveraging New Pharma Technologies to Improve the Customer Experience
LIVE WEBCAST: Wednesday, February 27, 2013 at 2:00 PM to 3:00PM EST
Register Free at:  www.pharmexec.com/experience
Marketing
Rethinking Product Lifecycle Management
Pharma professionals adopting the "Drug Life Optimization" approach can wrest more value through strategies that build and promote a drug's brand franchise through its entire lifespan, not simply the product lifecycle ...Read more
Leadership
Pharm Exec's Emerging Pharma Leaders 2013
Pharm Exec is looking for the fresh faces of pharma leadership. And we'd like your input! Tell us who you think should receive Pharmaceutical Executive's Emerging Pharma Leadership Award. Fill out a nomination today ...Read more
Global Health
US Cuts Could Jeopardize Global Health Innovations, Says Report
Cuts to US global health and research programs for diseases such as AIDS, tuberculosis and malaria risk derailing the innovations crucial to fighting these diseases, according a new report ...Read more
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