Healthcare Reform
Congress 'Tip Toes Around Obamacare'
Of the many issues involved with the implementation of the 2010 Affordable Care Act, few are more intriguing than those that personally impact Members of Congress (MOCs). Today, MOCs are facing a clear legal mandate that requires them to sign up for Obamacare. But according to a recent article, these same Members and their staffs are looking for ways to deftly tip toe around this mandate, set to begin January 1, 2014 ...Read more
Marketing
Forget Digital Differentiation: Focus on ‘Cross-Channel Fusion’
Companies are coming to realize that digital is not just about “differentiation” and “innovation” — the next stage is “fusion”, the integration of digital into the overall marketing mix ...Read More
CEO Compensation Data
Complete salary, bonus & market capitalization data in biotech.
 www.bioworld.com
Marketing
Digital Innovation: A Call to Action
The life science industry has a history of driving innovation through scientific progress in new treatments, devices, and services that improve health and wellness. Yet for an industry so steeped in cutting-edge science and technology, why is its approach to marketing still so staid, inflexible, and irrelevant, asks David Ormesher ...Read more
Verifying Your Aggregate Spend Program and Transparency Reports
Live Webcast: Tuesday, April 30, 2013 at 11:00 am ET
Register Free at:  www.pharmexec.com/aggspend
Global
Tough Times Ahead for New Medicines under NHS England?
This month, NHS England (formerly the NHS Commissioning Board) set out 15 commissioning policies in 250 pages. They’re important, writes Leela Barham, as they set out the approach NHS England will take when they’re spending some £20 billion plus worth of services ...Read more
Marketing to Professionals
Pharm Exec’s What Physician’s Want Vol. I & II
How, when and why physicians consume information. Information on marketing, detailing, sampling, prescribing, CME, conventions and meetings from some of the best in the industry. Best methods to communicate with docs. New ideas from reorganization to alternative sales channels to embedded outsourcing
...Read more
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