EU-US Business
The Transatlantic Trade and Investment Partnership: What’s In it for Pharma?
As the process to create the Transatlantic Trade and Investment Partnership (T-TIP) gets underway, Reflector asks, what is the likelihood of drug firms — and patients — reaping any rewards from the negotiations? ...Read more
Video
What Makes an Emerging Pharma Leader?
In this short video, Editor-in-Chief William Looney outlines the five key characteristics that Pharm Exec looks for in its annual round-up of the industry’s emerging leaders under the age of 45 ...Read more
Does the Future of Pharma Sales and Marketing Stand in the Customer’s Shoes?
Customers now consume information in a radically different way, and companies must figure out how to be customer centric in this new reality. View this  video to learn how sales and marketing can work together to deliver a customer-centric message.
Digital Marketing
Behind the Buzzwords, Patient Personas are Powerful
Peter Houston looks behind the buzzy new phrase Direct to Persona Marketing™ and wonders whether it will become an established marketing approach ...Read more
Transparency
CMS taps CGI for Sunshine Act Data Publishing Platform
Speaking at CBI's Sunshine & Aggregate Spend Conference in Washington DC on Tuesday, Shantanu Agrawal, director, data sharing and partnership group, center for program integrity, CMS, said the agency has hired IT company CGI to build the software platform to be used for publishing pharma payments to physicians. Agrawal said the payment data will go public no later than September 30, 2014 ...Read more
Global
New Rules for a New Africa
Africa has long been seen as a caricature of calamity—an object lesson on what not to do in making public health a driver of balanced economic and social development. But things change. The country now deserves a second look, especially as growth prospects in the mature markets of Europe and the US are fading, writes Joseph Saba ...Read more
New eBook
The Best of the Successful Product Manager's Handbook Volume IV
In the final volume of this four-volume set from the pages of Pharmaceutical Executive, you'll arm yourself with information and expert accounts to fortify your marketing plans against both the unexpected and the inevitable ...Read more
|
