Sales
Sunshine Act Makes for Gloomy Sales Reps
On Café Pharma message boards, the drug industry's online water cooler, anonymous sales reps are sounding off on the Physician Payment Sunshine Act and its implications for their battered profession. Here's a selection from a thread that PharmExec came across ...Read more
Sales
How to Win in the Diabetes Space
Novo Nordisk's SVP of national diabetes sales tells PharmExec's Ben Comer about a new field force technology initiative, implications of the Sunshine Act, and why Victoza sales won't slow down anytime soon
...Read more
Global
Behind the China Bribery Scandals
The last few weeks have seen the media swamped with stories about the rampant bribery clawing at the pharmaceutical industry in China. And many believe that it is just the tip of the iceberg, writes Adeline Siew ...Read more
Access and Reimbursement
Specialty Drugs: A Tempting Target, But What To Do?
The financial and reputational stakes for players in this hotly contested specialty drug space are high, compounded by a startling lack of awareness of the incentives that drive specific actions by payers, providers, health professionals, drug manufacturers and, ultimately, the patient. Bridging this perception gap was the theme of CBI's annual conference on Access and Reimbursement, held in Philadelphia last week ...Read more
Marketing & Social Media
Successful Communications: The What Versus the How
Go to any communications seminar, forum, convention or workshop right now and the program will be populated with the latest and greatest trends in social communication platforms. However, in the clamor to use these new communication tools, the importance of what we are communicating has got lost, writes Jonathan Kearney ...Read more
Video
What Makes an Emerging Pharma Leader?
In this short video, Editor-in-Chief William Looney outlines the five key characteristics that Pharm Exec looks for in its annual round-up of the industry's emerging leaders under the age of 45 ...View the video
New eBook
The Best of the Successful Product Manager's Handbook Volume IV
In the fourth volume of this four-volume set from the pages of Pharmaceutical Executive, you'll arm yourself with information and expert accounts to fortify your marketing plans against both the unexpected and the inevitable ...Read more
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