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25 February, 2014
Expectations High for Rare Disease Day
This week (February 28), Europe will celebrate Rare Disease Day. This is an interesting– one might almost say a rare — example of a successful attempt by a European interest group to capture public attention. But the true success of the Rare Disease Day and all the associated campaigning will be judged against tough criteria, writes Peter O’ Donnell ...Read more
The Rise and Rise of Video Marketing
In less than a decade, online video marketing has moved from a standing start to become an essential part of the digital marketing mix, and video traffic is forecast to reach 69 percent of all consumer internet traffic in 2017 ... Read more
Pharm Exec’s Emerging Pharma Leaders 2014 — Nominate Now
It's time for you to tell us who you think should receive Pharm Exec's 2014 Emerging Pharma Leadership Award. Read more for details of how to nominate a colleague — or yourself ... Read more
Read the New Pharm Exec Global Digest Sales & Marketing Special
In this month’s new issue: Face-to-face meetings in the digital age; Is it the end of the road for the American Rx salesperson?; the iPad’s future as a sales and marketing tool in pharma; And more! ... Read more
Pharm Exec Readers’ €200 Discount for eyeforpharma Barcelona 2014
eyeforpharma Barcelona 2014 brings together CEOs, Directors, Managers, and VPs from the Brand, Marketing, Sales, BD and Training departments of the world's top pharma companies to share their knowledge how to can adapt and add value to customers. Quote the discount code Pharmaexex200’ for €200 ... Read more
Pharmaceutical Executive’s Digital Marketing Three eBook & Video Combo
Pharmaceutical Executive brings you the perfect combination of resources to increase your digitalmarketing IQ: an eBook with 10 must-read topics and more than four hours of in-depth video presentations by marketing experts Augustine Fou, Mike Moran and Mark Schaefer... Read more
Product Profile
Sciformix
Scignal Plus: Taking the Noise Out of Signal Detection
Scignal Plus provides superior, efficient signal detection by incorporating computational algorithms for a new method and previously known methods of signal detection. It has several distinct and important advantages over other products that are available in the market. Read more
Also in this issue
HTAs Impact on Biosimilars in Europe
Pricing Management: It’s All About the Data
Pharm Exec's Annual Industry Outlook 2014
Big Pharma’s Commercial Chiefs Head for Barcelona