UK: Another Step on the Road to Value Based Assessment
The National Institute for Health and Care Excellence (NICE) has finally published the formal consultation on value-based assessment (VBA). VBA is the new VBP, incorporating a wider assessment of value and no longer clearly linking to price in quite the way that some speculated all the way back in 2010 when VBP was first put forward in a Department of Health consultation ...Read more |
Making the Most of Disruptive Digital Technologies
Last week’s Digital Innovation Summit in Berlin offered plenty of insights into digital innovation, multiplatform content distribution and engaged audiences. Pharma marketers should take note, writes Peter Houston ... Read more
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Closed-Loop Marketing: What Next?
Closed-loop marketing (CLM) is state-of-the-art right now. But many companies are asking “What’s next?” To answer that, we have to understand what’s not working with CLM ... Read more
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A Wake-Up Call for Pharma
Bill Drummy reports on the key healthcare takeaways from this year’s South by Southwest (SXSW) Interactive conference, where roughly one in three sessions was devoted to healthcare ... Read more
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Pharm Exec’s Emerging Pharma Leaders 2014 — Nominate Now
It's time for you to tell us who you think should receive Pharm Exec's 2014 Emerging Pharma Leadership Award. Read more for details of how to nominate a colleague — or yourself ... Read more
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| Sciformix |
 Scignal Plus: Taking the Noise Out of Signal Detection
Scignal Plus provides superior, efficient signal detection by incorporating computational algorithms for a new method and previously known methods of signal detection. It has several distinct and important advantages over other products that are available in the market.  Read more |
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