Showing Patients the Bigger Mobile Health Picture Our current healthcare model is evolving, slowly but surely. But what do patients really understand in terms of how mobile and digital capabilities are being introduced into the world of health? Judith Teall looks at how technological progress in the healthcare sector is defined. Read more
Customer Engagement Isn’t Just About Physicians: It’s About Sales Reps Too We’ve been preaching for years how reps need to develop a mutual beneficial relationship with doctors in which the healthcare providers can access the information they want, how and when they want it. Karl Tiedemann says we need to focus on ways to enable pharma companies to bring that same level of engagement to their sales force... Read more
Digital’s Place in the Pharma Marketing Mix Yes, digital is the future of marketing. But, says Mark Perlotto, brands and the people that use them don’t live in the future— they live now. And the question for marketers is the same today as it will be in 2114: Who is our audience, and what is the best way to communicate with them? ... Read more
Pharm Exec Global: Big Data Special In the latest issue of the Pharm Exec Global Digest: Unlocking the true value of Big Data; Data privacy and the health sciences; Successfully integrating Big Data analytics with a company’s existing systems; In-silico modeling and real-word outcomes; and more .... Read more
