Regulatory
The Push for Transparency: Risks, Costs, and Concerns
The growing clamor for broader access to information on health care practices, policies and costs is affecting research, marketing and compliance, writes Jill Wechsler...Read more
Regulatory
New Fees Made FDA Less Effective With Generic Drug Applications, Says GPhA Chairman
‘Actions’ don’t speak louder than words in dealing with FDA’s backlog of generic drug applications, says newly elected GPhA Board Chairman Craig Wheeler
...Read more
Overcoming the Life Sciences Content Conundrum in a Multichannel World
Live Webcast: Wednesday 5th March, 2014 at 10 am GMT/11 am CET
Register Free at:
 www.pharmexec.com/multichannel
Marketing & New Media
The Rise and Rise of Video Marketing
In less than a decade, online video marketing has moved from a standing start to become an essential part of the digital marketing mix, and video traffic is forecast to reach 69 percent of all consumer internet traffic in 2017, up from 57 percent in 2012. The challenge, then, is to catch and keep the customer’s attention ...Read more
Europe
What Would a British Exit from the EU Mean for Pharma?
The possibility of a British exit — a “Brexit” — from the European Union has been exercising the world of medicines, and the just-published responses to a UK government evaluation of the merits and demerits of EU membership highlight some of the issues ...Read more
Leadership
Pharm Exec’s Emerging Pharma Leaders 2014 — Nominate Now
It's time for you to tell us who you think should receive Pharm Exec's 2014 Emerging Pharma Leadership Award. Read more for details of how to nominate a colleague — or yourself ...Read more
Global
Read the Pharm Exec Global Digest Sales & Marketing Special
Face-to-face meetings in the digital age; Is it the end of the road for the American Rx salesperson; the iPad’s future as a sales and marketing tool in pharma ...Read more
eBook
Pharmaceutical Executive’s Digital Marketing Three eBook & Video Combo
Pharmaceutical Executive brings you the perfect combination of resources to increase your digital marketing IQ: an eBook with 10 must-read topics and more than four hours of in-depth video presentations by marketing experts Augustine Fou, Mike Moran and Mark Schaefer ...Read more
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