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Healthcare Reform
Obamacare’s “Unacceptable” Rx Copays
Six months into the implementation of Obamacare, it’s still too early to know exactly what’s going on. However, writes Tom Norton, there are some specific data points that do allow for a fairly close “before and after” comparison ...Read more
Rymax Marketing Services is a one-stop shop for medical meetings and event planners offering unique experiences and services. We create sales incentive and loyalty programs designed to increase employee and customer retention. With 300 aspirational, high equity brands and exclusive rewards to compliment signature events, we ship directly from our nationwide warehouses to help drive our clients’ ROI and revenue. www.rymaxinc.com/customer-loyalty.aspx
Training & Education
Pharma MBAs — From Mini Courses to the Full Monty
Over the past decade there has been a marked increase in the variety of specialist pharma MBA courses on offer. These courses last from one week in the case of most mini MBAs, up to a year’s full-time study or equivalent. Accordingly, the depth of learning provided by these different types of course varies enormously, writes John Ansell
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White Paper - The Voice of the Patient: Using Behavioral Science to Engage Clinical Trial Participants
Pharmaceutical companies, seeking to speed enrollment in clinical trials, are now going direct to patients. But how can results from direct outreach be improved? That answer is the same for any successful communications: know your audience. In this white paper, inVentiv Clinical Trial Recruitment Solutions looks at how best practice in patient recruitment and retention now includes leveraging behavioral science. Read more
Regulatory
Reimbursement Limits Threaten Drug Access
Despite provisions in the Affordable Care Act that require qualified health plans to cover 'basic' benefits, access to prescription drugs may be limited by high out-of-pocket costs and tight pharmacy management strategies, writes Jill Wechsler
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Adam Smith Conferences’ Russian Pharmaceutical Forum
Fresh and innovative programme offers plenty of topics and themes to stimulate lively and constructive discussions. HEAR over 100 expert speakers (Novartis, AstraZeneca, Pfizer, Teva, Stada, Takeda, Dr.Reddys), EXPERIENCE sessions sharing the best pharmaceutical practices (Generics vs Brands, Biogeneric Producers vs Biological Innovators, Patient Advocacy), LISTEN to special guest addresses (Multichannel Marketing Strategy) and GATHER inspirational ideas from executive debates (Distribution Strategy).
Date: June 17 - 19, 2014
Location: St.Petersburg, Russia
Venue: Corinthia St.Petersburg Hotel
Contact: Lyudmyla Durneva
+44 (0) 207 551 9065
Lyudmyla@adamsmithconferences.com
Website: www.adamsmithconferences.com/as2279PHEX
From the Editor
What’s Real in Deals
Pharm Exec recently retreated to Silicon Valley to consider the state of M&A with our thought leadership partner, Campbell Alliance, and 15 business development experts. Like everything in California, the Roundtable discussion was both insular and worldly, with a fine appreciation of how today's business performance targets keep moving ...Read more |
