New Markets, New Media
2014: The Year of Digital Pharma?
A recent survey says digital experience delivery can now make or break a firm it’s no longer just a ‘nice to have’. 2014, then, could be the year that pharma really has to get serious about digital, writes Peter Houston ...Read more
New Markets, New Media
Social Media: Have We Reached the Tipping Point?
The FDA released its draft guidance on the use of “Interactive Promotional Media” this month, ending several years of speculation and finally providing the industry with substantial guidance on its use of digital media ...Read more
New Markets, New Media
On-Demand Marketing Re-invents Customer Relationships
Staying on top of the digital information stream can be difficult for your customers, but plans for a ‘holistic’ healthcare network could make it easier for pharma sales and marketing to build relationships ...Read more
Launch
Checking the Box on Early Commercialization
It may require true “out of the box” thinking, but failure to improve successful launch rates will doom your company to marginalization in the competitive fight for brand affinity — not to mention the prescriber loyalty that keeps medicines in play for the long haul, write Partha & Jayanthi Anbil ...Read more
Forecast
Pharm Exec’s Annual Industry Outlook 2014
For Big Pharma, the merits of strategic focus and operational discipline are more important than ever. As our annual industry outlook confirms, it’s time to be decisive — muddling through is so ‘yesterday’ ...Read more
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