New Markets, New Media
The Rise and Rise of Video Marketing
In less than a decade, online video marketing has moved from a standing start to become an essential part of the digital marketing mix, and video traffic is forecast to reach 69 percent of all consumer internet traffic in 2017...Read more
Managed Markets
Managed Markets: Positioning Your Product For Success with Pull Through Strategies
Partha Anbil presents a patient-centric approach to drug development that delivers the benefits that actually create value ...Read more
New Markets, New Media
On-Demand Marketing Re-invents Customer Relationships
Staying on top of the digital information stream can be difficult for your customers, but plans for a ‘holistic’ healthcare network could make it easier for pharma sales and marketing to build relationships ...Read more
Launch
Product Positioning 2.0
Industry and market transformations have dramatically altered when and how products should be positioned for launch, writes Stan Bernard ...Read more
Leadership
HBA’s Businesswoman of the Year 2014: Broadening the Base
To mark its 25th year in recognizing female leadership in the tough competitive ranks of biopharma, the Healthcare Businesswomen’s Association (HBA) is opting for a breakout triple play. When the group convenes on May 1 in New York for its annual Woman of the Year luncheon, not one but three executives will receive top honors ...Read more
Leadership
Pharm Exec’s Emerging Pharma Leaders 2014 — Nominate Now
It's time for you to tell us who you think should receive Pharm Exec's 2014 Emerging Pharma Leadership Award. Read more for details of how to nominate a colleague — or yourself. ...Read more
Forecast
Bringing New Rx Drugs to Market in 2014
2014 is a pivotal year for the American pharmaceutical industry. Given the many ongoing market developments, says Tom Norton, just how much longer can American dominance in R & D spending continue? ...Read more
eBook
Pharmaceutical Executive’s Digital Marketing Three eBook & Video Combo
Pharmaceutical Executive brings you the perfect combination of resources to increase your digital marketing IQ: an eBook with 10 must-read topics and more than four hours of in-depth video presentations by marketing experts Augustine Fou, Mike Moran and Mark Schaefer ...Read more
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