Direct-to-Consumer
Digital Summit Preview: To D2C or Not to D2C?
Ahead of the upcoming digital marketing forum, iPharma2014 (May 8–9, New York City) — which brings together the top minds in the field to share innovative approaches in areas such as brand engagement and relationship management — Pharm Exec spoke with Dr. Augustine Fou of Marketing Science Consulting Group Inc. about his upcoming presentation, “To D2C or Not to D2C? Examples of Successful Brand Campaigns”...Read more
New Markets, New Media
The New Metrics of Market Success
Profitability now depends on metrics to help companies answer a key strategic question: "stay the course" with more investment in sales and marketing? Or "stand down" and deploy those scarce assets somewhere else? Mason Tenaglia reports ...Read more
New Markets, New Media
Unlock the True Value of Digital Communication
As the industry relies more heavily on digital as its communication vehicle of choice with medical professionals, Knowledge, Motivation, and Context are key to extracting its full value, writes Morten Hjelmsoe ...Read more
Global
Read the New Pharm Exec Global Digest Sales & Marketing Special
In this month’s new issue: Face-to-face meetings in the digital age; Is it the end of the road for the American Rx salesperson?; the iPad’s future as a sales and marketing tool in pharma; And more! ...Read more
Leadership
Pharm Exec’s Emerging Pharma Leaders 2014 — Nominate Now
It's time for you to tell us who you think should receive Pharm Exec's 2014 Emerging Pharma Leadership Award. Read more for details of how to nominate a colleague — or yourself. ...Read more
Regulatory
Social Media Raises Concerns for Marketers and Trial Sponsors
A recent report from the Tufts Center for the Study of Drug Development finds that sponsors are treading lightly in the use of websites, chat rooms and interactive online communications to support clinical research programs, focusing primarily on patient recruitment ...Read more |
