Marketing to Professionals
Are Drug Ads in Print Journals Still Effective?
If the American public could shed girth as quickly as many medical journals have in recent years, we’d all be a lot healthier. Collectively, medical journals dropped over 4,200 pages in 2013. But marketers should think twice about cutting off print journal plays...Read more
US Healthcare Reform
Obama Policies Reshape Pharma Marketing
Although the media coverage of Obamacare has focused on dysfunctional insurance exchanges and unworkable mandates, a number of less prominent health reform policies promise important changes in access, coverage, and marketing, writes Jill Wechsler ...Read more
Patient Information
Will Pharma Help to Fix Wikipedia?
Will Pharma join a growing effort to make the world's leading online health information resource more relevant to providers and safer for patients? Peter Houston reports ...Read more
Digital Education
A Key Bridge to Tapping Emerging Markets
In our second preview of the upcoming conference in New York City, we spoke with David Stern, executive VP of global commercial operations with OvaScience about ways in which pharma companies can engage regions worldwide, including emerging markets ...Read more |
