Marketing Communications
Digital Technology: A Double-Edge Sword
Technology offers the promise of engaging patients on a level never seen before. But it’s is a double-edged sword. Its increasing complexity leads to increasing risk and greater scrutiny. So what does this mean to Senior Directors and Franchise Leaders at pharmaceutical companies?...Read more
Marketing Communications
Filling the Digital Skills Gap
Fifty years on from the development of the idea of ‘human capital’, we would readily accept that it is only common sense to invest in developing the skillsets of your staff. But few CEOs are investing in the development of digital skills, writes Peter Houston ...Read more
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Multichannel Marketing
Fine-Tuning Your Multichannel Marketing Strategy
In today’s pharmaceutical industry, it seems there are nearly as many communication channels as there are instruments in the Philharmonic, and a similar level of coordination is needed to ensure multichannel success. Jan van den Burg looks at what companies need to do to execute a multichannel strategy that’s always in tune with the customer ...Read more
Special Feature
Oncology: Still an Attractive Market?
In light of the risks and challenges inherent in the development of oncologics, some pharmacos are questioning whether it remains an attractive therapeutic area in which to invest its resources ...Read more
Special Feature
Pharm Exec’s Brand of the Year 2014
Pharm Exec's Brand of the Year recipients for 2014 are a mainstay treatment for multiple sclerosis, and — lest we be accused of being safely predictable — we also focus on clinical and marketing achievement for an orphan-status rare disease drug ...Read more |
