Marketing Analytics
Focusing On the Metrics That Matter
No question, data is big on the science side of the pharma business. But things are a little less clear in the marketing department. Peter Houston points to a guide to marketing analytics that offers an interesting DIY approach to focusing in on the metrics that matter...Read more
Marketing Communications
Mastering the Language of Payers
To prosper in today’s environment, pharmaceutical companies should be investing the same effort and budget to gain insights into payers as they once devoted to physicians. There needs to be a clear understanding of the payer as customer, writes Sydney Rubin...Read more
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Forecast
Pharma a “Trillion Dollar Industry by 2020”
Based on the growing compound annual growth rate (CAGR) that the pharmaceutical industry is currently
enjoying, a new report forecasts that worldwide prescription drug sales will exceed the one trillion dollar mark by 2020 ...Read more
Vaccines
The Vaccines Market's Key Growth Factors
There is significant untapped potential in the preventive vaccines market, write IMS Consulting' s Kevin Fitzpatrick and Nitin Mohan. Among the factors driving growth are an increase in awareness of infectious diseases, changes in the global reimbursement landscape, and higher prices for new vaccines ...Read more
Report
Product Cycle Strategies for Greater Profitability
In this compilation of four in-depth, data-rich reports from Pharmaceutical Executive, you'll learn a new set of metrics allowing companies to align their strategies around the push for greater profitability, putting them on the right track ...Click here to order |
