Training
Gain Competitive Advantage: Think Like a Navy SEAL
As well as the tough physical demands, US Navy SEAL training includes mental challenges such as “bulletproof mission planning” and “high-value target” selection. Pharma professionals would do well to apply these conceptual practices to establish a winning attitude in their industry, writes Stan Bernard...Read more
Training
Executive Coaching: Transforming Big Pharma from Within
Rick Koonce outlines the critical coaching steps to help top managers realize their potential in an industry undergoing significant restructuring of both human and financial capital...Read more
Medical Affairs
Medical Affairs: From Info Gatekeeper to Value Driver
Many life sciences companies still think the goal of medical affairs should be to limit and control the content that the company gives to external stakeholders. Enterprises often create “silos” within their organizations, where medical affairs, sales and marketing people, and clinical researchers don’t share critical data. When this happens, medical affairs doesn’t get the information it needs to develop productive external relationships, writes Pierre Morgon ...Read more
Back Page
OTC Drug Advertising — Alfred Hitchcock Style
The legendary film director's on-screen attitude to his TV show's sponsor, Bristol-Myers, caused some consternation — until the drugmaker saw the results ...Read more
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