Sales & Marketing
The Future of Digital in the Pharm Marketing Mix
Yes, digital is the future of marketing. But, says Mark Perlotto, brands and the people that use them don’t live in the future— they live now. And the question for marketers is the same today as it will be in 2114: Who is our audience, and what is the best way to communicate with them?...Read more
Sales & Marketing
Customer Engagement Isn't Just About Physicians: It's About Reps Too
The pharma industry has been preaching for years how reps need to develop a mutual beneficial relationship with doctors in which the healthcare providers can access the information they want, how and when they want it. There needs to be a focus on how to enable companies to bring that same level of engagement to their sales force, writes Karl Tiedemann...Read more
US Healthcare Reform
Five Ways Pharma Companies Can Cope with the “Side Effects” of Obamacare
The Affordable Care Act (ACA) has begun delivering benefits and new insurance protections to a large swath of Americans. But along with such safeguards and the broad extension of coverage come some significant challenges or “side effects.” Sydney Rubin lists five ways to deal with the challenges ...Read more
Global
Investing in Sub-Saharan Africa
Is sub-Saharan Africa a jewel box of untapped assets for a growth-obsessed big Pharma? Some of the majors apparently think so. To identify some benchmarks for best practices in building a viable drugs business in Africa, we spoke to Steven Adjei, native Ghanaian and founding partner of a start-up business “incubator” firm focused on opportunities in the sub-Saharan region ...Read more
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