Top Story
Smart Targeting, IDNs and Brand Strategy
Pharm Exec speaks to IMS Health’s John Daly and John Moran on new ways integrated delivery networks (IDNs) are impacting the healthcare decision landscape and the advantages of what they call “smart targeting” in this area ...Read more
learn more about how to leverage Data and Analytics to enhance Copay Program Performance with this White Paper and Case Study:
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Survey
Tomorrow's Selling Strategies: Invest and Test
Faced with a changing commercial marketplace, pharmaceutical leaders are investing heavily in new but largely unproven selling strategies—and they will continue doing so even though many of these new approaches are producing mixed results. That's the key finding from Strategy&'s (part of the PwC network) 2014 Global Pharma Marketing and Sales Survey ...Read more
Technology
How Can Pharma Be Patient-, Physician-, and Payer-centric?
The word ‘centric’ by definition means one, as in focused on a single entity. Yet, in today’s life sciences industry, companies are customer-centric and patient-centric and physician-centric. All combined, it’s counterintuitive, if not overwhelming, writes Lisa Barbadora. How can rtechnology help? ...Read more
Patient Communications
A Patient Perspective on Patient Engagement
Research advocate, lecturer, author, and cancer survivor, Jack Whelan — who addresses the eyeforpharma Barcelona conference this week — offer his view on what pharma should be doing to optimize its patient engagement activities
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Leadership
Pharm Exec's 2015 Emerging Pharma Leaders — Nominate Now!
Pharm Exec is looking for the fresh faces of pharma leadership, and we'd like your input! Tell us who you think should be included as one of Pharmaceutical Executive's 2015 Emerging Pharma Leaders. Read more for details of how to nominate a colleague — or yourself. The deadline for this year’s entries is April 15 ...Read more
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