In our February issue:
FEATURES
Cover Story
The Seven Deadly Sins of Product Launches
Stan Bernard
As more new products vie for payer and prescriber attention, the stakes aroundlaunch success are higher than ever. Stan Bernard outlines the key traps toavoid in getting things right — when it really counts. |
Product Launch
Launch Blueprint: Four Steps to Success
William Looney
As new drug launches proliferate in the hotly contested specialty therapeutic space, companies are finding that success is often pre-determined by actions that take place very early in the development and commercialization cycle. |
Biosimilars
Finding the Right Path to Differentiation
Donna Vetter
Biosimilars are coming. Their value needs to extend far beyond modest price reduction and will be measured by a unique set of expectations coming to the US. Donna Vetter asks, how will biosimilar value-added marketing measure up to the innovator behemoths? |
From the Editor
Pharma Takeaways from This Year's J.P. Morgan Investors Conference
William Looney
The J.P Morgan Conference San Francisco can resemble a predatory feast. Like spawning salmon, drugmakers fattened by great science nudge their forward-looking statements upstream—right into the jaws of grizzly investors. But the big message from this year's event is that, for every start-up salmon caught, dozens more are now making it past the VC bears.
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ALSO IN THIS ISSUE
Pharma Memes
Casey McDonald
Memes are tough to control no matter what industry you're in. And in the highly regulated, to put it mildly, environment of pharmaceutical marketing, it's safe to say that companies are very limited at creating, using, and controlling these rapidly moving and dynamic idea vehicles.
Adapt or Die: Nine Lessons from the Battlefield
Rick Lynch
For the General who led the Iraqi ‘surge’ campaign, a key consideration in sustaining pharma as a thriving business is effective, adaptive leadership. |
| WEBCASTS |
| New expensive treatments for hepatitis C infection: have US payers reached a tipping point?
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| Establishing Processes and Controls to Ensure an Inspection-ready TMF Every Day |
Engineer Your Business to Win in the Mobile Selling Moment
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