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April 8 , 2010 | ISSUE NUMBER 143 VOL 8

Strategy
Sanofi-Aventis Cuts 400 Jobs
Sales reps faced another round of layoffs last week as Sanofi-Aventis restructures its sales force due to looming generic competition and a dip in sales.

Approvals
Controlled-Release OxyContin Approved as Rx ODs Spike
FDA approves a new formulation of Purdue Pharma’s notoriously addictive opioid. This version is supposed to make it harder for the drug to be repurposed for nefarious consumption.

Opinion
Making Sense of US Health Reform: Some Points for the Perplexed
Some provisions of President Obama’s plan may encourage Pharma’s own worst tendencies.

New & Noteworthy
Ad Stars 2010
Pharm Exec presents the architects responsible for some of the year’s most memorable and innovative pharmaceutical advertisements.

Call for Nominations
Pharmaceutical Executive¹s Emerging Pharma Leadership Award
The pharma industry is facing some tough times‹and the old way of doing things just won¹t work. So just who are the new leaders steering the industry though its most difficult challenges? Which executives are revamping the industry‹through pure innovation‹to remake it for the 21st century?

These emerging leaders are vital to the future of the industry, and you can help ensure that they get the recognition they deserve. Fill out your nomination today!




Sangamo BioSciences added Stephen Dilly to its board. // OncoGenex Pharmaceuticals appointed Jack Goldstein and H. Stewart Parker to its board. // PharmAthene hired Thomas Fuerst as its new chief scientific officer and upped Eric Richman to president and COO. // RRD International hired J. Scott Tarrant as its chief business officer. // Stratos Genomics added Heiner Dreismann to its board. He had been CEO of Roche Molecular Diagnostics. // AcelRx Pharmaceuticals appointed Richard King president and CEO. // Fibrocell Science added Marc Mazur to its board. //

Bold Brands Drive Revenue with Storytelling
By: Brian Schrack, Product Manager and Greg Flessing, President Powerful stories captivate us every day. NCM Fathom explores how businesses can drive revenue and build loyalty sharing their brand’s story to compel audiences to change behavior and take action. Download the whitepaper.

Webcasts

April 11 The Visibility Solution: Delivering an Accurate View of Clinical Operations
11:00 AM PT; 2:00 PM ET; 16:00 GMT
Register Free at pharmexec.com/clinicaloperations

April 20 The Future of Commercial Models in Pharma
11:00 AM ET; 8:00 AM PT
Register Free at pharmexec.com/thefuture

May 20 21 CFR Part 11, Computer Systems Validation and the Requirements of the FDA
11:00 AM ET; 8:00 AM PT
Register Free at http://pharmexec.com/csv

The BIO International Convention Returns to Chicago! Mark your calendars for the global event for biotechnology, May 3-6, 2010, at Chicago’s McCormick Place. Join more than 15,000 executives, investors, scientists, researchers, policy makers and journalists from around the world for strategic discussions, BIO Business Solutions® and new opportunities in biotech. Access the expert knowledge and resources you need to Heal, Fuel, Feed The World®. Visitconvention.bio.org

April 12–14, 2010 19th Annual Partnerships in Clinical Trials, Orlando FL

April 20 –22, 2010 INTERPHEX, New York, NY

June 13–17, 2010 Drug Industry Association’s Annual Meeting, Washington DC


 
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