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| May 5,
2011 | ISSUE NUMBER 198 VOL 8 |
Deals
Cephalon Acquisition: Teva Bets on Branded Drugs and In-House Innovation
If commodity generics and in-licensing deals are all the rage, then Teva just strapped on a fanny pack with its $6.8 billion acquisition of Cephalon...Read more
Advertisement
CBI’s Managed Care Marketing Strategies
June 21-22, 2011 Philadelphia, PA
 http://www.cbinet.com/managedmarkets
Don't forget - Mention Promo Code KCA396 and save $300!
Network with VP's and Directors of Managed Markets, Contracting and Reimbursement and Strategy from: Johnson & Johnson, Alcon Labs, Teva Pharmaceuticals, Somaxon Pharmaceuticals, Pfizer Inc, Azur Pharma, Acorda Therapeutics, Daiichi Sankyo Inc., Vertex Pharmaceuticals, AstraZeneca and more!
There is alot of buzz around Accountable Care Organizations, especially with the recent release of proposed guidelines.
Join industry peers to learn more about working with ACO's and share your own experience at CBI's 4th Summit on Managed Care Marketing Strategies.
Industry Roundtable Discussion - Experiences with Accountable Care Organizations.
This is your opportunity to hear from your peers and share how you have begun to set up processes and SOP's for ACO interaction. The goal of these roundtables is to establish best practices that can be applied internally.
Moderator: Kevin McDermott, Vice President, Managed Markets,
Daiichi Sankyo Inc.
Register today at http://www.cbinet.com/managedmarkets
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Marketing
Did Digital Marketers Forget That Doctors Write the Scrips?
Consumer drug marketing online is way smarter and more sophisticated than healthcare practitioner efforts, according to L2’s Digital IQ index...Read more
Patient Communication
Getting IT Together: Health Information for All
Tasked with encouraging the widespread exchange of online health information, the new National eHealth Collaborative Consumer Consortium has hit the ground running ...Read more
Europe
Seeing Through the Transparency Directive
Why the European Union’s new directive has not set the industry alight with excitement ...Read more
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 // Sproxil (Cambridge, Mass.), a company providing brand protection in emerging markets, announced that Paul W. Chang, Global Business Strategy Lead, Emerging Technologies for IBM Software Group, has joined the company’s Board of Advisors. // Aegerion Pharmaceuticals (Cambridge, Mass.), a biopharm company focused on novel therapeutics for severe lipid disorders, appointed Mark J. Fitzpatrick as its Chief Financial Officer. //
Myra Christopher will step down as CEO of the Center for Practical Bioethics (Kansas City, Mo.) on Dec. 31. She will continue her work as the Center's Kathleen M. Foley Chair for Pain and Palliative Care. //
Edward H. Wagner, MD, MPH, Founder of the Group Health Research Institute, has been named the 2011 recipient of the William B. Graham Prize for Health Services Research. The Prize, funded by The Baxter International Foundation (Deerfield, Ill.) and managed by the Association of University Programs in Health Administration (AUPHA), will be awarded on June 25 at the AUPHA Annual Meeting in Charleston, S.C. // AbelsonTaylor (Chicago), an advertising agency in the healthcare field, promoted Kelly O’Neill and Jane Valadka to the positions of Senior Account Executive. // |
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