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PharmExec Direct | From the editors of Pharmaceutical Executive Visit the PharmExec website
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May 26, 2011 | ISSUE NUMBER 201 VOL 8

R&D
Botanical Drugs—No Patent, No Expiry?
What if a new drug could be trademarked instead of patented, keeping generics companies at bay for the life of the trademark? Or, better yet, forever?
...Read more

Commentary
Whither the Market Research Function?
Last week's Pharmaceutical Business Intelligence and Research Group meeting in San Antonio struck a note for change—because the alternative is a drift toward organizational irrelevance ...Read more

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Biopharmaceuticals
Florida Boost for Biotech Industry
The Sunshine State sees a 21 percent jump in the number of biotech companies since 2008 and a surge in investment, according to the University of Florida
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Leadership
Pharma's Most Influential Leaders
Ahead of Pharm Exec's 30th Anniversary issue, which will champion 30 leaders who have had a profound effect on the industry, we're asking for who you think has had the most influence on pharma in the last three decades ...Read more

// GCI Health (New York), a specialty healthcare public relations agency, announced the appointment of Becky Lauer as Senior Vice President, Director of Media. // Sanofi Pasteur (Swiftwater, Pa.), the vaccines division of Sanofi-Aventis, appointed Damian A. Braga as global head of Commercial Operations. // Exosome Diagnostics (New York), a developer of biofluid-based molecular diagnostic tests for use in personalized medicine, announced the appointments of Bob Carter, MD; Carlos Cordon-Cardo, MD, PhD; Keith Flaherty, MD; and John Quackenbush, PhD, to its Scientific Advisory Board. // Astellas Pharma US (Deerfield, Ill.) hired Mark Reisenauer as Vice President of Sales and Marketing, Oncology. // Otonomy (San Diego), a clinical stage biopharmaceutical company, announced the appointment of Gerald Wroblewski as Chief Operations Officer. //

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