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| June 2,
2011 | ISSUE NUMBER 202 VOL 8 |
Healthcare Reform
IPAB: An HCR Acronym You Need To Understand
Tom Norton gets to grips with the meaning and objectives of the Independent Payment Advisory Board
...Read more
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CBI’s Pharmaceutical CRM Forum
June 21-22, 2011 Philadelphia, PA
Don't forget - Mention Promo Code YEZ777 and save $400!
 http://www.cbinet.com/crm
Join the ONLY CRM Forum specific to the life sciences industry.
Hear innovative case studies and cutting edge technology for:
- Multi-channel and close-loop marketing
- Effective campaign management
- Market analytics of healthcare professionals and consumers
- CRM integration with ePromotions and alternative selling channels
Network with sales and marketing professionals from Shire Pharmaceuticals, Millennium, Pfizer and more!
Register today at
http://www.cbinet.com/crm
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Marketing
Pharma Marketers Should Think Beyond WebMD, Says Report
Brand marketers ignore sites like WebMD and Everyday Health at their own peril, but they ignore the long tail at the expense of their wallets, a report found
...Read more
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Critical Path Decisions for the 4 C’s in Life Sciences
Streamline production, increase cash flow, and minimize risk in your Order to Cash, Contracts, Chargebacks and Compliance processes. Owens Minor Healthcare Logistics and CDC Software address the pains, the capabilities needed and results possible in these 4 “C” processes. Looking to upgrade your business solution? Get tips for making your buy, subscribe or outsourcing decision.
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Regulatory
Expanded Liability for Generic, Brand Manufacturers Ahead?
To what extent are generics companies obligated by law to request labeling changes with FDA?
...Read more
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CBI’s Forum on Contract Sales Strategies
June 21-22, 2011 Philadelphia, PA
Don't forget - Mention Promo Code EEY299 and save $400!
http://www.cbinet.com/cso
Join the ONLY conference dedicated to educating sales and marketing professionals on the available options for
outsourcing. Contract sales outsourcing provides the flexibility for bio/pharmaceutical companies to make quick
transitions and adjustments based on the market.
Hear innovative case studies:
- Utilize Highly Trained Sales Reps for Specialty Products
- Define the Qualification Needed When Considering a CSO Partner
- Select the Most Appropriate CSO Partner and Construct a COllaborative CSO Contract
- Benefit from Innovative Performance-Based and Value-Driven Approaches When Using a CSO
- Ensure CSO Performance Meets Sales Expectations
Network with registered colleagues from Pfizer, Endo Pharmaceuticals, Purdue Pharma and more!
Register today at http://www.cbinet.com/cso |
Leadership
Pharma’s Most Influential Leaders
Ahead of Pharm Exec’s 30th Anniversary issue, which will champion 30 leaders who have had a profound effect on the industry, we’re asking for who you think has had the most influence on pharma in the last three decades ...Read more
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 // MTI Information Technologies (Langhorne, Pa.) announced the appointment of Chad Theesfeld as Vice President, Business Development. // Advanced Clinical (Chicago) appointed Dr. Christina Fleming, Ph.D. as Executive Vice President, Scientific and Medical Affairs. //
The Foundation Fighting Blindness, a national nonprofit that drives sight-saving research, honored David Eveleth, Ph.D., Vice President & Disease Area Head of Ophthalmology for Pfizer, with its Visionary Award at the San Diego Dining in the Dark on June 1. //
Patheon (Mississauga, Ontario, Canada) appointed Michael Lytton as Executive Vice President, Corporate Development and Strategy, and General Counsel. // |
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| Is the pharma industry doing enough to reduce its carbon footprint? |
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