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| July 14,
2011 | ISSUE NUMBER 208 VOL 8 |
Regulatory
So, Where Are We With ACOs?
Tom Norton tries to get a grip on what an ACO is—and what it is not ...Read more
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Managed Markets Performance Analysis; Leveraging Dashboards. Deploying Mobile
Wednesday, July 27, 2011 at 12 pm ET: Join us for a webinar featuring the latest information on the use of Managed Market Analytics in life sciences. By attending this webinar, attendees can better understand the value of managed markets performance analysis and how the effective use of these analytics can provide insights into where companies can identify contracting opportunities and where they can optimize their return on contracts.  Register Now |
Strategy
Industry Flashes the Cash to Counter
Bleak Short-Term Outlook
US pharma companies have the cash and the determination to pursue aggressive growth strategies over the next two years, a new survey reveals ...Read more
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Pharm Exec's Top 50 Pharma Companies.
Is the recent wave of megamergers enough to counter a looming storm surge of patent expirations? Find out in our annual Pharm Exec 50, which ranks the world's largest pharmaceutical companies by global sales of prescription drugs—a key indicator of market change. See who’s in, who’s out, and who emerged on top
 http://pharmexec.findpharma.com/pharmexec/Article/
ArticleStandard/Article/detail/725213 |
Pharma Faceoff
Copay Cards: Pharma Vs. Managed Care
Do drug copay cards lead to skyrocketing healthcare inflation or provide patients access to valuable medicines? Jeffrey Taylor of Aetna and Don Sawyer of Ironwood Pharmaceuticals square off in this episode of Pharma Faceoff ...Click to watch
Marketing
10 Emergency Brand-Building Questions
Al Topin delivers 10 questions that should drive your brand-building marketing program ...Read more
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 // Healthcare agency Topin & Associates (Chicago, Ill.) announced that Betsy Kramer has joined the team as an Account Director. // William A. Sumner retired as a Member of the Board of Directors of Acura Pharmaceuticals (Palatine, Ill.). He will continue to serve as Director Emeritus. //
Health Ventures (Vancouver, Canada), a specialty pharmaceutical company with focus on sublingual drug delivery, appointed Dr. Lola Maksumova, MD, Ph.D., as Senior Vice President and Chief Operating Officer. //
Ogilvy Healthworld (Parsippany, NJ) welcomed Paul Steiner as Executive Group Director and Dorsey Montenecourt as Associate Creative Director. The company has also promoted the following staff: Nami Choe to Partner, Senior Director; Andrew Marber to Associate Creative Director; Terrence Lai Associate Director, Marketing Consulting and Analytics; Carolina Amaya to Account Supervisor; Michelle McGibbon to Account Supervisor; and Katie Congress to Senior Account Executive. //
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