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| August 25, 2011 | ISSUE NUMBER 214 VOL 8 |
Advertising
Pharma's 'War Game' with Nutraceuticals
Lower margins and strong-arm direct-to-consumer campaigns are two of the primary barriers to selling nutraceuticals, according to a ‘war game’ conducted with Abbott, Danone (Dannon in the US), GSK, and Nestlé. But the global nutraceuticals market is expected to grow substantially in the next few years
...Read More
Pipeline
Meet the New Drugs: Same as the Old Drugs
With Big Pharma stashing rather than saving its R&D budgets, observers are wondering where the new drugs will come from. But according to the National Institutes of Health, they may already be here ...Read More
Pharma Faceoff
Social Media: Addressing the Risks
Fabio Gratton, Chief Innovation Officer and a founding partner of Ignite Health, discusses pharma’s tentative steps into social media how companies can avoid making mistakes ...Watch Now
Legal
The Supreme Court Shapes Pharma
It was a boom year for pharma at the Supreme Court, but next year may be even more momentous if the High Court decides to take on the constitutionality of Obama Administration health reform policy, writes Jill Wechsler ...Read More
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 // Mark Iwicki, one of Pharm Exec's 2011 Emerging Pharma Leaders, has been promoted from COO to President and Chief Executive Officer of Sunovion Pharmaceuticals (Marlbough, MA), effective retroactive to June 24. // Tranzyme Pharma (Research Triangle Park, NC) announced Brent Bankosky joined the company as Vice President, Business Development. // Enzo Biochem (New York) made four appointments: Bruce Taillon, PhD, as Head of Global Technology Business Development; John D’Errico, PhD, to lead the Commercial Merchandising Operations; Kara Cannon, as Head of Global Marketing; and Paul Munger, PhD, to lead Global Manufacturing. //
Troy Norris joined Quintiles Consulting (Durham, NC) as Vice President and Managing Director for its product development and commercialization practice.
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Linda Deal has joined clinical services provider ERT (Philadelphia) to lead its Health Outcomes Research initiatives. |
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