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August 26, 2010 | ISSUE NUMBER 163 VOL 8

Safety
Actos Deemed as Safe as Avandia
Results from a new study reveal that patients taking Takeda’s diabetes treatment Actos have the same rate and kind of side effects as GSK’s embattled Avandia. Is this a good sign?

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Capgemini
Are You Really Closing the Loop?

There is a considerable advantage to being one of the first companies in pharma to successfully close the loop and pave the way to a new commercial model that puts the customer first. However, implementing comprehensive, closed-loop marketing has proven difficult for many in our industry. Capgemini Consulting examines the functional implications for implementing closed-loop marketing across the commercial organization and the hurdles to overcome to fully close the loop. Click here

Sales
New Study Shows Spike in Branded Drug Prices
The AARP released its analysis of retail pricing trends for branded drugs, and the big reveal was that retail prices have spiked 8 percent in the past year.

Global
And What Exactly is a Stakeholder?
Pharma’s uncritical use of the word ‘stakeholder’ has increased to the point where it can refer to almost anyone connected to the industry. But this can have serious consequences, warns Reflector.

New & Noteworthy
Strategies for Emerging Markets: Seven Keys to the Kingdom
It’s back to the future in Pharm Exec’s second-annual review of industry prospects in the IMS “Pharmerging 17.”

// Jennerex appointed Lara Longpre chief operating officer. // PharMEDium elected William R. Spalding to its board of directors. // Regenicin appointed Amgen co-founder Joseph Rubinfeld to its board of directors. // Torbjorn Bjerke was named new CEO of Karolinska Development. // Kendle appointed Jeffrey M. Zucker to lead global patient recruitment efforts. // Matthew J. McCall joined Atlanta Clinical Care. //
 

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Sep 9–10 Clinical Trials in Latin America
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Sep 29–30 6th Annual Bio/Pharmaceutical and Medical Device Product Recalls Summit
Washington, DC

Dec 8—9 CMAC 2010 - Commercialization and Market Access Congress
Orlando, FL


 
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