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| October 07,
2010 | ISSUE NUMBER 169 VOL 8 |
Research
Avandia, Pharma, and the New FDA
The Harvard professor who wrote the book on FDA (literally) deconstructs the decision on Avandia—and its future implications.
Medicines Access
Big Pharma’s Mystery Market Segment
Just who are those “bottom billion” potential consumers in developing countries? A new report sheds some light.
Digital Pharma
Marketing: A Digital Disconnect
Peter Houston is concerned that pharma is taking too long getting to grips with digital marketing.
Social Media
The Thing About SitesLikeThese
Sex and drugs and rock ‘n’ roll are infiltrating pharma. Jacky Law reflects on the benefits of the digital world.
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 // Integromics (Philadelphia, Pa.) appointed Dr Michael J. McManus as President and CEO. //Advanced Clinical (Bannockburn, Ill.) announced Bernice Welles as core member of its ‘strategic advisory ecosystem’. //Anavex (Hoboken, N.J.) appointed David L. Tousley as Chief Financial Officer.// Centron (New York) have made the following appointments: Brian Schwartz , SVP, Director of Operations; Mark Schofield, VP, Associate Creative Director; Richard Levine, VP, Creative Group Supervisor; Christopher Renz, VP, Account Supervisor; Oliver Jack, Creative //Supervisor; Chang-Berm Kang, Account Supervisor; Joan Werdann, Senior Account Executive; Anne Huber, Senior Account Executive; Nancy Malaga, Senior Medical Editor. // Life Technologies (Carlsbad, Calif.) appointed Paul Billings as Chief Medical Officer. // |
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3-D Segmentation: Managing your Brand’s Three Most Important Influencers
Thursday, Oct. 7, at 12 P.M. Eastern; 9 A.M. Pacific
Register Free at http://pharmexec.com/geo |
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Oct 20–21 Innovative Contracting for Bio/Pharmaceuticals
London, UK
Nov 4 SharePoint User Workshop for the Life Sciences Industry
Princeton, NJ
Dec 8–9 CMAC 2010 - Commercialization and Market Access Congress
Orlando, FL |
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| Are FDA’s plans to collaborate with Medicare on drug approval decisions a good thing? |
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