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| December 10,
2009 | ISSUE NUMBER 128 VOL 7 |
Drug Pricing
Pharma Comes Under Fire for Jump in Rx Prices
Drug manufacturers came under fire at a hearing of the House Energy and Commerce’s health subcommittee for bumping drug prices 10 percent this year. Pharma claims rumors that it’s boosting costs in anticipation of healthcare reform are baseless, but the industry could be facing an uphill battle.
FDA
Feds Team with Drugmakers to Curb Opioid Misuse
Painkiller abuse has become so prevalent that FDA is working with pharma to create a strategy for handling misuse of all drugs across the entire opioid category.
Government
Health Reform Hazards
Charting a steady course through the rhetorical shallows of the current debate in Washington requires a healthy dose of skepticism combined with awareness of precedents outside the US.
Web Exclusive
The New Four P’s of Marketing
The rules of the game have changed. While pharmaceutical executives have been busy trying to keep up with a radically shifting marketing landscape, technology has swept in and changed everything marketers held sacred.
Podcast
Pharma Unplugged: Episode 2- Layoffs & Bonuses
Reid Paul, Editor-in-Chief of Pharmaceutical Representative magazine joins host George Koroneos to discuss the top five pharmaceutical industry news stories of the week.
New & Noteworthy
2010 Forecast: Key Products and Leading Therapeutic Classes
Alexandra Kibble of Thomson Reuters identifies the products and therapy areas to watch next year.
Marketing
Rx Club Awards 2009: Spotlight on Synergy
This year's winning brand advertising campaigns convey compelling messages with eye-catching graphics and creative copy. |
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|  Abbott and its philanthropic foundation the Abbott Fund were honored with the 2009 Corporate Citizenship Award for International Community Service at the US Chamber of Commerce Business Civic Leadership Center’s 10th annual awards dinner
// Altum, a CommonHealth freestanding, hired Pegi Wieczorek as executive vice president, director of client services
// Cardinal Health elected Carrie Cox to its board of directors
// Epocrates appointed Geoffrey Rutledge to chief medical officer and executive vice president of product development, and MaryAnn Capritti to chief marketing officer
// Physicians Interactive appointed Natasha Alam to senior vice president of client delivery operations
// Vivakor added Francis Chen, M.D., and Fritz Lin to its board of directors
// PharmaNet Development Group made Stephen Kasay chief information officer
// Royalty Pharma hired Alexander von Perfall as vice president, investor relations
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| Should FDA recognize social media as a new form of communication with its own rules and regulations? |
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