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JULY 23 , 2009 | ISSUE NUMBER 108 VOL 6

Emerging Markets
The Pharmerging Future
A dramatic shift is underway in terms of where the global pharmaceutical industry is turning for growth and profitability. Raymond Hill and Mandy Chui of IMS Health highlight the emerging markets that will provide value and opportunities as the global pharma market matures.

Marketing
Relationship Marketing Study Breaks Down Online Drug Convo
It’s no secret that consumers are getting chatty online about healthcare. Razorfish breaks down which drug scores the highest in terms of positive sentiment amid Web jabber.

Government
New NIH Leader Backs Personalized Medicine
Collins seeks to parlay genomic discoveries into new biomedical therapies. Comparative effectiveness research, he says, should identify subpopulation responses to treatment and support personalized medicine.

Global
Statins Get Boost from New Study
Statins should be given to people with high blood pressure or diabetes, even if they don’t have heart disease, according to a study published in the British Medical Journal.

R&D
The Rx for R&D
The process of research and development of new drugs has become phenomenally expensive. Can Lean Six Sigma revitalize the innovation process for pharmaceutical companies?

Strategy
Prepare Now to Avoid the Burn
The sponsors of clinical trials Sunshine Act legislation are asking for a lot of new rules in the name of transparency. Sondra Pepe looks at what pharma companies can do to ready themselves for the new regulations.

HC&B Healthcare Communications made Darren Fuller senior account executive // Fact Flow Research made Vernon J. Grubisich senior research director // Altum appointed Don Martiny to executive vice president, chief creative officer // Chimerix appointed Kenneth I. Moch to chief operating officer // Piedmont Pharmaceuticals appointed Michael Kelly to chief financial officer // ECI Healthcare made Robin Raff director of strategy // AbelsonTaylor hired Andrew Anderson, Syed Ahmed, and Sabrina Cua as clinical research associates // Cornerstone Therapeutics’ David Price, executive vice president, finance, and chief financial officer, was named Triangle Business Journal’s CFO of the year in the small public business category //



July 30–31 CBI’s 4th Clinical Supply Chain Management Conference, Princeton, NJ

August 11–22 3rd Annual Forum on Tracking State Laws and Aggregate Spend, Arlington, VA

September 14–15 4th Annual Forum on Educational Grants for the Bio/Pharmaceutical Industry, Philadelphia, PA

September 21–24 5th Annual Process Excellence Week for the Service & Transactional World, Chicago, IL

September 30 Prix Galien 2009 Awards Ceremony, New York, NY

October 5–7 BioNetwork 2009: The 7th Annual Pharmaceutical-Biotech Partnering Conference, Laguna Niguel, California


 
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