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JULY 30 , 2009 | ISSUE NUMBER 109 VOL 6

Deals
GSK Signs $120M Deal to Market DMab Overseas
Amgen’s and GSK will partner to market Amgen’s blockbuster osteoporosis treatment DMab in Europe, China, and other overseas countries once it is approved.

Clinical Trials
NHLBI Cans Sildenafil Study After Reports of Severe Pain
Trial participants being treated for pulmonary hypertension suffered sickle cell pain in clinical trial. The cause: the active ingredient in Viagra.

New Media
Pfizer Joins Twitter Fray
The drug giant, last week, started tweeting about corporate initiatives, job openings, and news. Is Pfizer just jumping on the bandwagon, or is Twitter part of the company’s social media strategy? Pharm Exec talks to Pfizer to find out more.

Marketing
Connecting with Customers in Digital Space
Dani Friedland examines what Johnson & Johnson and other pharmaceutical companies are doing to succeed online.

FDA
Hamburg Shifts Boxes at FDA
Typical of new administrations, FDA Commissioner Margaret Hamburg is moving changing staff functions and bringing in new faces, but holding off on major reorganizational changes at the agency.

Digitas Health announced the opening of two new locations in London and Boston // UCB Pharma Canada appointed Anne de Cassini to general manager // Saatchi & Saatchi Wellness hired Ned Russell as executive vice president, director of client services // ProCom hired Nikhil Patel, PharmD, as senior medical director and Karen Sullivan, as an editor/writer // Promotions Unlimited won three awards for educational tools serving diabetics and other self-injecting patients in the 16th annual National Health Information Awards // Clinical Supplies Management promoted Don Berg to president and Gerald Finken to CEO // WuXi PharmaTech appointed Chi-Chung Chan, MD, as vice president of pharmacology // Solace Pharmaceuticals appointed David Julius to its scientific advisory board // Sunesis Pharmaceuticals appointed Helen S. Kim to its board of directors //



Webcasts

August 12 An Evolving Standard for Success: Proving Product Value Through Comparative Effectiveness Data
Wednesday, August 12, 2009 at 11AM EDT

July 30–31 CBI’s 4th Clinical Supply Chain Management Conference, Princeton, NJ

August 11–22 3rd Annual Forum on Tracking State Laws and Aggregate Spend, Arlington, VA

September 14–15 4th Annual Forum on Educational Grants for the Bio/Pharmaceutical Industry, Philadelphia, PA

September 21–24 5th Annual Process Excellence Week for the Service & Transactional World, Chicago, IL

September 30 Prix Galien 2009 Awards Ceremony, New York, NY

October 5–7 BioNetwork 2009: The 7th Annual Pharmaceutical-Biotech Partnering Conference, Laguna Niguel, California


 
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FDA Issues Complete Response Letter for INTUNIV

Sanofi Aventis Launches MULTAQ for Atrial Fibrillation

Digitas Health Expands to London and Bost


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