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| JUNE
11 ,
2009 | ISSUE NUMBER 100 VOL 4 |
Deals
GSK Teams with Shenzhen Neptunus for Chinese Vaccines
GlaxoSmithKline is expanding its influenza vaccine efforts through a joint R&D alliance with Shenzhen Neptunus. The goal: to tap the world’s biggest market and attempt to deliver flu shots to more than a billion people.
DTC
Wyeth Winds Up With New Pristiq Campaign
What do you do when you are introducing a new drug in an already crowded category? Wyeth queried depression sufferers to find out what they want to see in a drug ad before launching its new DTC campaign for Pristiq.
Legal
Judge Throws the Book at Former BMS Exec
The BMS-Apotex case set a comically new record for deception and incompetence for Big Pharma—making then–BMS CEO Peter Dolan, whose plush Park Avenue office was turned upside down during a very public FBI visit, a poster boy for industry bad behavior.
Professional Marketing
The Ecology of Sampling: A Call to Action
The pharmaceutical industry distributes more than $22 billion worth of medication samples in the US alone. It’s time to revisit the issue of waste inherent in this marketing strategy.
Strategy
Specialty Pharma Is on the Move
One of the fastest growing segments in the industry, specialty pharmaceuticals are proving tough to track for most companies—creating critical gaps in the supply chain view that can distort strategic planning and impact competitive advantage.
Podcast
Driving Product Success through Patient Adherence and Compliance
Patient adherence and compliance programs can help manufacturers address these challenges, but even then, many manufacturers question how to launch the programs and manage them effectively. Join us as we explore these crucial issues with Jan Nielsen of ICS and Pharm Exec editor in chief Pat Clinton. |
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|  Torre Lazur McCann promoted Tatiana Lyons to senior vice president, director of client services // AbelsonTaylor made Jesus Sanchez Jr., art director; Sherry Miller, senior art production artist; and Jason Verbick, senior copywriter // MMS Holdings added Dr. Ethan Weinerto its scientific board // PTC Therapeutics appointed Clare Kennedy as vice president of commercial operations //
Richard Lewis Communications hired Andrew W. Mielach as account executive// Gorman Health Group hired Lindsay Resnick as chief marketing officer// Bionovo appointed Klaus Kohl as senior vice president and chief technical officer // Eli Lilly made Bart Peterson senior vice president of corporate affairs and communications //Astellas hired Dan Dunham as vice president of compliance
//Diplomat Specialty Pharmacy promoted Dr. Rinku A. Patel to vice president, pharmacy strategy //Eli Lilly elected R. David Hooverto its board of directors // EGEN promoted Khursheed Anwer to president and chief scientific officer// Tobira Therapeutics added Roscoe Moore Jr., to its scientific advisory board
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Advertisment
Free Educational Webcast Comparative Effectiveness
With President Obama calling for a national agency for comparative effectiveness and Congress introducing a bill in 2008 to set the stage at the federal level, no one doubts that comparative effectiveness is coming to healthcare. Join Tommy Bramley, senior director for Xcenda, and Tracy Foster, president for Lash Group on Thursday, June 25 at 2:00 PM (EDT) as they present on what these changes will encompass, how they will impact access to medications and what manufacturers can do to prepare.
Register Free at
 pharmexec.com/effectiveness
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June
17 Data Driven
Laboratory Asset Management Programs
10:00 AM EST or 2:00 PM EST
June
18 The Unvarnished
Truth about Comparative Effectiveness
2:00 PM EST |
June 5 American
Cancer Society’s "The Magic of Hope" Luncheon,
New Brunswick, NJ
June 17—19 American
2009 HCMA Conference, IN-AWE & Delta Awards, Newport, New Jersey
June 21–25 Drug Information Association 45th Annual Meeting, San Diego, CA
June
22–24 11th Annual
Design for Six Sigma Excelling in Product Development 2009,
Chicago, Illinois.
July
30 –31 CBI’s
4th Clinical Supply Chain Management Conference,
Princeton, NJ
September
21–24 5th
Annual Process Excellence Week for the Service & Transactional
World, Chicago, IL
October
5–7 BioNetwork
2009: The 7th Annual Pharmaceutical-Biotech Partnering
Conference, Laguna Niguel, California |
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| How would you rate the pharmaceutical industry's efforts to keep patients on their treatment regiments? |
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