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| November 25 ,
2009 | ISSUE NUMBER 126 VOL 7 |
Regulatory
FDA Warning Letters Target Illegal Online Pharmacies
Feds targeted 136 Web sites offering foreign or unapproved drugs as part of International Internet Week of Action. But does the FDA campaign ignore a larger crisis endangering consumers?
Reform
Congress Ups the Ante for Health Reform
House healthcare bill boosts rebates and opens the door to government price negotiations.
Profile
Q&A With Elan’s Renee Tannenbaum
One major theme at the HBA leadership conference may be simple for industry to understand but difficult to accept: change or drown. But for Renee Tannenbaum, it was change that worked to her advantage. Today, she’s steering commercialization for a small biopharmaceutical company with a big vision.
Podcast
Pharma Unplugged #1: A Link Apart
Pharm Exec asked four experts who spoke at the hearings to sit down with us and debate the issues. With so much at stake and so little clarity, we hope this hour-long panel interview will help you figure out what it all means to you and your business.
Events
Hot Topics at HBA
Pharm Exec's Brittany Agro is live at the Healthcare Businesswomen’s Association leadership conference. Here's a quick run down of what's going on at the San Francisco-based event.
Guest Blog
Past Performance Is No Indication Of Future Results
The lingo that accompanies every financial investment prospectus has never been more apt in our post meltdown economy. Yet when it comes down to directing the billion dollar investments in sales and marketing spends, the pharma industry has been firmly entrenched in this belief. Top deciles are purely past prescribing performance.
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|  Pearl Therapeutics appointed Howie Rosen to board of directors
// Richard T. Crowder joined Neogen’s board of directors // Bernadette Broccolo was named Chicago’s Best Lawyers Health Care Lawyer of the Year // Saatchi & Saatchi Wellness named Ned Russell executive vice president, managing director // Tiffany Siok has joined On Location, a full-service nationwide labor and management company for events and tradeshows, in the role of sales and new business development // Harrison and Star hired Maryann Kuzel as senior vice president, managing director of customer relationship marketing // AbelsonTaylor promoted Libby Taranta to senior account executive and Erin Abbott to account executive
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December 2 Risk, Reward and the Pharmaceutical Life Cycle: Managing Information as a Strategic Productivity Asset
Wednesday, December 2, 2009 at 11AM ET
December 3 Building Market Share Through Patient Segmentation Strategies: New Ideas and Best Practices to Enhance ROI
Thursday, December 3, 2009 at 11:30 AM ET
Register Free at www.pharmexec.com/marketshare
December 8 How Virtual Media Can Save the Medical Speaker Program
Tuesday, December 8, 2009 at 11:00 AM ET
Register Free at www.medpt.com/pharmexec/speaker
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Dec 8–9, 2009 Forum on FDA’s Structured Product Labeling, Washington, DC
Jan 21–22, 2010 Bio/Pharmaceutical Forum on Optimizing the Use of Complex Data Assets,
Philadelphia, PA
Jan 25–26, 2010 Bio/Pharmaceutical Forum on Strategic Sourcing and Procurement,
Philadelphia, PA
Feb 8–9, 2010 3rd Annual Clinical Trial Forecasting and Budgeting, Philadelphia, PA |
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| Should FDA recognize social media as a new form of communication with its own rules and regulations? |
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